// The OTT-Video Services Market: Today's Trends and What is Next for 4K, HDR, HFR, and VR

Date: 11/17/2016

Contributors: Tim Siglin


The OTT Video Services is hot. Right now, Hulu is nearing 12 million paid subscribers; Netflix has in excess of 75 million subscribers, and is available in almost 200 countries worldwide; and Amazon has almost 50 million Prime members, all of which have access to original and licensed video on-demand (VOD) OTT content as part of their memberships.

And, beyond the “big 3” of OTT, there are hundreds of OTT providers, catering to various niches. Whether building a base of OTT subscribers around user-generated content (UGC), linear channel OTT as part of the “TV Everywhere” initiatives, or even live event OTT pay-per-view or event models, OTT providers serve the needs of viewers across the content spectrum.

Understanding that the agility of OTT providers to simultaneously look backward to gather best practices while also looking toward the future is what will enable their accelerated market growth, Unisphere Research and Streaming Media magazine have published a new survey report, titled “The OTT-Video Services Market—Today’s Trends and What is Next for 4K, HDR, HFR & VR.” Helping to assess the potential of OTT, the research, which was sponsored by Level 3 Communications, and crafted by Transitions, Inc., represents the views of 628 respondents who either consume or create OTT content and services.